La iniciativa ‘Past Battlegrounds’ de BGMI pone la atención en los innovadores de juegos de base de la India

In a powerful display of community, creativity and grassroots innovation, KRAFTON India has launched ‘Beyond Battlegrounds’, a digital storytelling initiative that brings to life the soul of Indian gaming through the eyes and dreams of its most passionate BGMI fans. Leading this movement is the extraordinary journey of Karan Kargwal, a 28-year-old railway technician from the desert town of Sri Ganganagar, Rajasthan- who, against all odds, built a fully functional, full-scale replica of the iconic BGMI buggy atop the roof of his modest home.

BGMI’s ‘Beyond Battlegrounds’ Initiative

Armed with nothing but scrap metal, salvaged parts, an engine from his old motorcycle, welding tools, and a phone camera, Karan spent countless weekends under the sweltering desert sun, fabricating a real-world tribute to his favourite in-game vehicle. With no formal training in engineering or design, and working full-time at Indian Railways, he reverse-engineered the buggy from gameplay screenshots and 3D models – fuelled only by sheer determination, love for the game and support from his family. 

I used to play BGMI after work to unwind, never thinking it could one day inspire me to build something so real. But somewhere between the game and the grind, an idea took hold- and I couldn’t let it go. This buggy is more than just metal and wheels- it’s proof that when passion meets purpose, even the most unexpected dreams can come alive. I’m grateful to my family, my followers, and to BGMI for turning this small-town build into a national story” said Karan Kargwal

As his Instagram reels documenting the build caught fire, over 220,000 followers – with 95% of them from Tier 2, 3, and 4 cities – rallied behind his ambition. Moved by the outpouring of community love, BGMI stepped in to power his vision to the finish line, marking the beginning of Beyond Battlegrounds – a larger effort to spotlight creators who are transforming gaming inspiration into real-world expressions of passion and identity.

“Los juegos en la India ya no es un nicho, es un movimiento dirigido por creadores del corazón de la India del pueblo pequeño”, dijo Saurabh Shah, Jefe de operaciones de personas, Krafton India. “En Krafton, no solo estamos presenciando este cambio, lo estamos respaldando. Con más allá de la batalla, estamos defendiendo a los jugadores cotidianos que están convirtiendo la pasión en un propósito, y el juego en el impacto del mundo actual. El buggy de Karan no es solo una construcción, es un símbolo de cómo la ambición, la creatividad y la identidad de Karan en los lugares del mundo”.

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El resultado es un cortometraje que captura la enviornment, la emoción y la comunidad detrás de una de las innovaciones más únicas dirigidas por juegos de la India. Ahora está en vivo en las páginas oficiales de YouTube, Instagram y Fb de BGMI. La campaña se alinea con la visión a largo plazo de Krafton de construir un ecosistema de juegos inclusivo y descentralizado donde los creadores de base pueden prosperar.